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Moreover, Tim Cook has been praised by employees for inspirational leadership and helping his subordinates to become a better human being.[3]. Apple Inc Report contains a full analysis of Apple leadership. It has been rightly noted that “Cook has set a standard of financial performance that is so high, it may be impossible to meet in the future.”[6] Furthermore, Apple senior leadership team has been criticized for the lack of diversity.

Since joining Apple in 1988, Deirdre has played a key role in many of Apple’s product introductions.

He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.

A two-time TED speaker, Tor has been named to Fast Company’s Most Creative People in Business, Fortune’s 40 Under 40, AdAge’s Creativity 50 honoring the world’s 50 most influential creative minds, and was inducted into the Advertising Federation of America’s Hall of Achievement. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. For Cook, it is important to build consensus among senior management regarding strategic decisions for the business. During Steve Jobs era that covers the period 1997 2011, Apple leadership was autocratic with Steve Jobs micro-managing a wide range of business operations. Before joining Apple, Isabel served as Vice President of Wireless Software Engineering at Palm and held key technical and managerial positions at other wireless companies. Kate serves on the company’s executive team and oversees all legal matters, including corporate governance, intellectual property, litigation and securities compliance, global security and privacy. Leading all HR functions including talent development and analytics, recruiting, benefits, compensation and business support; Deirdre will also oversee Apple University. Joz graduated with a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Lisa holds a master’s degree in Chemical Engineering from Princeton University and a bachelor’s degree in Chemical Engineering from Tulane University. Nicknamed as “quiet leader” by some industry analysts[4], Cook is totally different from his charismatic predecessor, Steve Jobs. Isabel joined Apple in 2008 as vice president of Wireless Technologies, overseeing the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for nearly every Apple product. Prior to Apple, Dan worked at Compaq as Senior Manager of Mechanical Engineering where he was responsible for the mechanical design of Compaq’s Consumer PC products. Her team also supported many key sales initiatives, working closely with all of Apple’s sales channels, Apple stores and resellers. She is also responsible for Apple’s education policy programs, its product accessibility work and its worldwide government affairs function. (2015) “Apple’s HR chief: Working with Tim Cook ‘actually helps you to be a better human being’” Business Insider, Available at: http://www.businessinsider.com/apple-denise-young-smith-why-working-for-tim-cook-is-so-great-2015-7, [4] Bradshaw, T. (2013) “Tim Cook: Apple’s quiet leader” Financial Times, Available at: https://www.ft.com/content/1e4e3cf6-c232-11e2-8992-00144feab7de, [5] Seitz, P. (2016) “Apple Could Use New CEO Leadership, Analyst Suggests” Investor’s Business Daily, Available at: http://www.investors.com/news/technology/click/apple-could-use-new-leadership-analyst-report-suggests/, [6] Colvin, G. (2016) “Tim Cook’s Epic Growth Challenge at Apple” Fortune, Available at: http://fortune.com/2016/01/07/tim-cook-apple-growth-challenge/, [7] Guynn, J. Apple Music, which debuted in June 2015, has grown rapidly to 15 million subscribers, but it’s seen as a low-margin business.”[5], Currently, Apple Inc. faces a significant leadership challenges. Luca Maestri is Apple’s senior vice president and Chief Financial Officer reporting to CEO Tim Cook. Johny Srouji serves as senior vice president of Hardware Technologies at Apple, reporting to CEO Tim Cook. [1] Yarrow, J. Kate earned a bachelor’s degree in Comparative Literature from Brown University and a law degree from the University of Chicago Law School. Tim Cook has been praised for his quiet, yet effective leadership style. Tim also spent 12 years with IBM, most recently as director of North American Fulfillment where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America. In his early years at Apple, he was a successful manager of software engineering and customer support teams. At the same time, Tim Cook is occasionally criticized by analysts and industry watchers for the lack of ambition and vigour, his predecessor Steve Jobs used to have. Eddy was recognized by renowned cancer research center City of Hope with their 2014 Spirit of Life Award, honoring an individual whose work has fundamentally impacted the music, film and entertainment industry. Eddy Cue is Apple’s senior vice president of Internet Software and Services, reporting to CEO Tim Cook. To satisfy the Board's duties, directors are expected to take a proactive, focused approach to their positions, and set standards to ensure that Apple is committed to business success through the maintenance of high standards of responsibility and ethics. The Apple Watch, launched in April 2015, is the No. Earlier in her career, she served as a law clerk for Supreme Court Justice Sandra Day O’Connor; as trial attorney for the United States Department of Justice, Appellate Section, Environment and Natural Resources division; and as law clerk for Stephen Breyer, then chief judge of the U.S. Court of Appeals for the First Circuit. During Steve Jobs era that covers the period 1997 – 2011, Apple leadership was autocratic with Steve Jobs micro-managing a wide range of business operations. Dan joined Apple in 1998 as vice president of Product Design and in 2010 was named vice president of iPad Hardware Engineering. Appointed by President Barack Obama, she focused on reducing greenhouse gases, protecting air and water quality, preventing exposure to toxic contamination, and expanding outreach to communities on environmental issues. Apple leadership style integrates the following elements: Democratic leadership style. He also played a key role in developing Apple’s award-winning iLife suite of applications. Tor is a former journalist and award-winning documentary filmmaker. Since joining Apple in June 1986, Joz has played a pivotal role in developing and launching some of the world’s most beloved consumer products, including the original iPod and iPhone. He joined Apple in 1989 and leads a large organization of amazing people. Craig Federighi is Apple’s senior vice president of Software Engineering, reporting to CEO Tim Cook. Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone, and since 2010 has led worldwide operations for all products. As CFO, Luca oversees the accounting, business support, financial planning and analysis, treasury, real estate, investor relations, internal audit and tax functions at Apple. John is on the board of trustees at the SETI Institute and Castilleja School. Previous to his work at Compaq, Tim was the chief operating officer of the Reseller Division at Intelligent Electronics. Prior to joining Apple, Luca was CFO at Xerox and previously at Nokia Siemens Networks. Luca joined Apple in 2013 as vice president of Finance and corporate controller, and has worked closely with Apple’s senior leadership since his arrival. Eddy’s team has an excellent track record of building and strengthening online services to meet and exceed the high expectations of Apple’s customers. He later became CFO for all of GM’s operations in Europe, which spanned over 45 countries with annual net revenue of approximately $40 billion. Prior to Apple, Sabih worked as an applications development engineer and key account technical leader at GE Plastics.

Lisa Jackson is Apple’s vice president of Environment, Policy and Social Initiatives, reporting to CEO Tim Cook.

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